There were two people wanting to be a King. One wanted to get money from the hardworking people in the Kingdom and give them to the lazy ones. He wanted to take away the things that protect the people from danger from the outside. He aligned with the aggressive people from faraway lands. People were aware that if he doesn't win there'd be trouble.
He won.
The people of his persuasion become cockier than ever. They felt empowered and totally fearless. Rowdy and disrespectful. Knowing they can get away with anything.